Kushambadzira padanho rekutengesa (POS) ndeimwe yeakakosha marevheti aunayo ekuvandudza kubudirira kwebhizinesi rako rekutengesa.Kuenderera mberi nedhijitari kunoreva kuti kana uchironga pfungwa dzePOS yako nhanho, haufanirwe kungova nechitoro chako chepanyama mupfungwa, iwe unofanirwa kunge uchidzigadzira iyo inokurumidza kukura online retail domain.

Kuwedzera mari kuburikidza nenzvimbo yekutengesa kushambadzira

Kupihwa pamusika kwakakura.Kungova nezvinhu zvakanaka nemitengo yakanaka kazhinji hazvichakwani kuti ukurudzire vatengi kutenga.Saka vatengesi vanogona sei kumira kunze kweboka revanhu uye kuwedzera mari?Apa ndipo panopinda iyo inonzi point of sale marketing.Kushambadzira kwePOS kunotsanangura kuronga uye kuita matanho anosimudzira kutengesa, kugonesa vatengi nezve zvigadzirwa uye inofanirwa, mune yakanakira mamiriro, kutungamira mukutengesa (uye nekutenga zvekufunga).Muenzaniso unozivikanwa wazvo ndewokuti nzvimbo dzekubhadhara dzinorongwa sei.Vakamira mumutsara pacheki, vatengi vacharega maziso avo achidzungaira nomufaro.Chokoreti mabhawa, chewing gum, mabhatiri uye kumwe kupengereka kutenga kunosvetukira kwatiri kubva pasherufu uye kunoguma pabhandi rekutakura pasina kufunga kechipiri.Kunyangwe kana zvinhu zvega zvisingaverenge mari yakawanda, iyo pfungwa inoshanda zvakanaka pamwero mukuru.Nzvimbo yekubhadhara muchitoro chegirosari, uchitora chikamu chimwe chete muzana chepasi rekutengesa, inogona kuburitsa kusvika ku5% yekutora.

Nzvimbo yekutengesa kushambadzira haisi yezvitoro zvezvidhinha-nedhaka chete, asi - inogona zvakare kuitwa online.Panguva iyo mari ye e-commerce iri kukura, chatova chimwe chinhu chiri kudiwa nekukurumidza.Sezvineiwo, ese ari maviri ekutengesa nharaunda angave akabatana uye saka imwe neimwe yaizoshanda seyakakwana mukwanisi kune imwe.

Isa kushambadzira kwePOS mubhizinesi rako neaya matipi mashanu

1. Chengetedza kutarisa kune yako siyana

Vatengi vasati vava vatengi, ivo vanofanirwa kutanga vaziva bhizinesi rako uye zvaunopa.Ita shuwa kuti iwe unoshandisa matanho ekushambadzira nguva nenguva sezvinobvira kunze kwechitoro chako kuti uzivise nezvazvo uye uve nechokwadi chekupa zvinhu zvako mukati mechitoro chako nenzira inokwezva vatengi.Matanho anogona kuwedzera kufarira mubhizinesi rako anosanganisira, semuenzaniso:

• Muchitoro chekutengesa:kushongedzwa kwemahwindo echitoro, zvikwangwani uye kushambadza kwekunze, maA-mabhodhi munzira, marengedzero esirin'i, zviratidziro, zvinonamirwa pauriri, kushambadza pamatrolley ekutenga kana mabhasikiti.
• Online shopu:madhijitari echigadzirwa catalogue, pop-up windows ane ekusimudzira zvinopihwa, ad mabhena, mobile push zviziviso

2. Iva nechokwadi chokuti une zvivakwa zvakajeka

Zvakajeka zvimiro mukamuri yekutengesa zvinotungamira vatengi uye nekuvabatsira kuti vawane nzira yavo kutenderedza chigadzirwa chako.Matanho aunogona kushandisa kutungamira vatengi vako kuburikidza nenzvimbo yekutengesa nenzira yakakwana anosanganisira:

• Muchitoro chekutengesa: zvikwangwani uye marebhureki, kuenderana kwechigadzirwa chiratidziro zvinoenderana nemapoka echigadzirwa, chechipiri kuratidzwa munzvimbo dzekutengesa ruzivo kana pacheki pachezvayo.
• Online shopu:kutsvaga uye kusefa mabasa, yakarongeka menyu yekufamba, inoratidza zvakafanana kana zvinoyemurika zvigadzirwa, yakatsanangurwa chigadzirwa tsananguro, kukurumidza kuona, kuongororwa kwechigadzirwa.

3. Gadzira mamiriro ekunzwa-akanaka

Iyo yakanaka vibe muchitoro kana pawebhusaiti yako ichaita kuti mutengi ade kupedza nguva aripo achitarisa kuburikidza nezvigadzirwa zvako.Kunyanya kunakidza kwaunoita chiitiko chekutenga sese, zvakanyanya mukana wekutenga kubva kwauri.Usangoona chitoro chako kubva pakuona kwemutengesi, funga kuburikidza nemaitiro ekutengesa kutanga uye zvakanyanya kubva pakuona kwemutengi.Zvimwe zvekugadzirisa zvaunogona kuita kuti uvandudze mamiriro ekutenga anosanganisira:

• Muchitoro chekutengesa:dhizaini yechitarisiko chekunze, kugadzirisa dhizaini yemukati, kugadzira pfungwa yeruvara, kurongazve pasi rekutengesa, kushongedza nzvimbo yekutengesa, kugadzirisa mwenje, kuridza mimhanzi.
• Online shopu:inoyevedza webhusaiti kana dhizaini yepuratifomu, inonzwisisika mushandisi interface, yakapusa kutengesa maitiro, sarudzo yeakasiyana ekubhadhara sarudzo, inokurumidza kurodha nguva, emhando yepamusoro mafoto nemavhidhiyo, akagadziridzwa nharembozha, mavara emhando uye zvitupa.

4. Gadzira chiitiko chakakomberedza zvigadzirwa zvako

Vatengi vanofarira kuona zvinhu uye vakagadzirira kushandisa mari yakawanda mukudzoka.Shandisa zvakanyanya ruzivo urwu uye urushandise kuita humwe hunyanzvi hwekusimudzira.Mushure mezvose, izvi ndizvo zvauri kuyedza kubuda kunze kwekutengesa kushambadzira.Mukugadzira zviitiko zvako zvekutengesa zvakatenderedza zviitiko, unogona kuve wakagadzira sezvaunoda.Mari shoma uye nguva yekudyara kazhinji inokwana kukurudzira mazano uye kurudziro uye kumutsa zvinodiwa zvitsva pakati pevatengi.Mimwe mienzaniso mazano ekusimudzira kwekutengesa ndeaya:

• Muchitoro chekutengesa:kuratidzira mhenyu, maoko-pazviitwa, maworkshops pamusoro pemamwe madingindira, achipa iwe-iwe-iwe pachako (DIY) madhairekitori, zvigadzirwa samples, kuravira, gamification, kushandiswa kwechokwadi kana chakawedzerwa chokwadi.
• Online shopu:mapuratifomu evatengi, maworkshops chaiwo, bhurogi ine DIY mazano, inodaidza kumubatanidzwa chiitiko, ichipa zvemahara zvekushandisa kugadzira zvigadzirwa.

5. Gadzira zvinokurudzira nemitengo yemasumbu uye zvideredzwa

Kushambadzira matanho sezviitiko hazvina kukodzera kune chero chigadzirwa.Tora zvinhu zvinodyiwa, semuenzaniso, izvo zvisinganyanyi kutenga-inotungamirwa nevatengi.Izvi zvinotengesa zvakanaka vachishandisa mitengo yekurudziro senge dhizaini mishandirapamwe ine chekuita nechimwe chinhu kana zvinosanganisira kubatanidza zvinopfuura chinhu chimwe kuburikidza nekutengesa-pamusoro kana kutengesa-kutengesa.

Aya matanho maviri akakodzera kune ese POS uye online zvitoro.Mienzaniso inosanganisira: mishandirapamwe yekuderedzwa uye makodhi emamwe mapoka ezvigadzirwa kana anoshanda pamusoro pehumwe mutengo wekutenga, kupera-kwe-mutsara kana kupera-kwe-mwaka wemvumo yekutengesa, akawanda-pack zvinopihwa uye set-kutenga zvinopihwa, pamwe nekuwedzera-kuzvibvumirano zve spare parts and accessories.

Nekungochinja kushoma, mamwe mazano ekugadzira uye kunzwa kwakanaka kweiyo nguva yakakodzera, nzvimbo yekutengesa nzira dzekutengesa dzinogona kuiswa muchiito uye kubatsira mukubudirira kwebhizinesi rako.Chakakosha kuenderera mberi nekutsvaga mukana nguva dzose uye wozotora danho rekuzviita - zvese online uye pasina.

Resource: Yakagadziriswa kubva kuInternet