Naysayers vanga vachifanotaura kufa kweemail kwemakore ikozvino.Asi chokwadi chenyaya ndechekuti (ndinotenda kuwanda kwemafoni efoni), email iri kuona kutangazve mukubudirira.Uye ongororo yazvino yakaratidza kuti vatengi vachiri kuda kutenga zvigadzirwa mumapoka kuburikidza neemail.Pane kungobatwa chete.

Chii ichochi?Maemail ako ekushambadzira anofanirwa kugadzirwa kuti nharembozha dzirege kuraswa.

Email marketing service provider yakaburitsa chirevo chayo, uye inoburitsa mhedzisiro yeongororo yenyika ye1,000 US vatengi pakati pemakore makumi maviri nemashanu nemakumi mana, uye maitiro avo eemail.

Zvakawanikwa zvinobatsira kupenda mufananidzo wezvazvinotarisirwa nevagamuchiri kubva kune yako email:

• 70% vakati vachavhura maemail kubva kumakambani avanotoita bhizinesi nawo
• 30% vakati vachabvisa kubva kuemail kana ikasataridzika zvakanaka panharembozha uye 80% vachadzima maemail asingataridzike zvakanaka panharembozha dzavo.
• 84% vakati mukana wekugamuchira zvideredzwa ndicho chikonzero chakakosha chekusaina kuti ugamuchire maemail emakambani, uye
• 41% vangafunga kusarudza pasi kuti vagamuchire maemail mashoma - pachinzvimbo chekusanyoresa - kana vakapihwa sarudzo pavanoenda kunobvisa.

Iyo yekudzvanya-yekubuda ngano uye kutevedzera CAN-SPAM

Ngatitarisei papfundo iroro rekupedzisira mune zvimwe zvishoma.Makambani mazhinji anotyira kuendesa zvakare vanogamuchira email kune yekumhara peji / nzvimbo yekuda kuratidza sarudzo kuti vadzikise pasi nhamba yemaemail avanogashira mushure mekudzvanya "kusanyoresa."

Chikonzero chacho chinokonzerwa nemafungiro asina kunaka: kuti CAN-SPAM inoda kuti makambani ape kamwe-kamwe kusanyora kana kubuda.

Makambani mazhinji anonzwa izvozvo obva ati: “Hatigone kuvakumbira kuti vadzvanye 'kusanyoreswa' tozovakumbira kuti vasarudze sarudzo pane peji renzvimbo yekuda.Izvi zvinoda kanopfuura kamwe chete kudzvanya. "

Dambudziko nekufunga uku ndere CAN-SPAM haiverenge kudzvanya bhatani rekubuda muemail sechikamu chekudzvanya kumwe chete kusanyoreswa.

Muchokwadi, iyo yekudzvanya-kamwe kusanyoreswa mandate ingano mukati uye pachayo.

Hezvino izvo mutemo unotaura: "anogamuchira e-mail haafanirwe kubhadhara muripo, kupa ruzivo rwusiri yake e-mail kero uye zvaanoda kubuda, kana kutora chero matanho kunze kwekutumira mhinduro e-mail meseji. kana kushanyira peji rewebhu reInternet kuti usagamuchire e-mail yeramangwana kubva kune anotumira…”

Saka kubatanidza munhu kune peji rewebhu kudzvanya chisimbiso chekusanyoresa, uchipa sarudzo dzepasi, zviri pamutemo - uye maitiro akanaka.Nekuti, sekuratidzira kunoratidza, inogona kuderedza email rondedzero attrition kusvika ku41%.

Resource: Yakagadziriswa kubva kuInternet