Tese tinovimba kuti zvinhu zvakawanda zvinotaridzika zvakasiyana muna 2021 - uye ruzivo rwevatengi haruna kusiyana.Pano ndipo panoti nyanzvi dzinoti shanduko huru ichave - uye maitiro aungaite.

Vatengi vanozotarisira mhando dzakasiyana dzezviitiko - kure, inoshanda uye yemunhu, ingangoita imwe nguva, maererano neIntercom's 2021 Mutengi Tsigiro Trends Report.

Asi izvo, makumi manomwe neshanu muzana evatungamiriri vane ruzivo rwevatengi vakati zvinotarisirwa nevatengi kune munhu uye nekukurumidza rubatsiro zviri kuwedzera - asi 42% chete vanonzwa kuti vanogona kuzadzisa izvo zvinotarisirwa. 

"Maitiro ekuchinja anonongedzera kunguva nyowani yekukurumidza uye yerutsigiro rwevatengi," akadaro Kaitlin Pettersen, Global Director, Tsigiro yeVatengi kuIntercom.

Hezvino izvo Intercom vaongorori vakawana - pamwe nematipi ekuti iwe unogona sei kubatanidza maitiro mune yako 2021 mutengi ruzivo.

1. Wana zvakanyanya kushingairira

Vanosvika makumi masere muzana evatungamiriri veruzivo rwevatengi vanoda kusimuka kubva pamaitiro ekuita sevhisi kuenda kune inoshingaira muna 2021.

Imwe yedzakanakisa nzira dzekuita kuti uwedzere kushanda ndeyekushanda padhuze nechikwata chako chekushambadzira.Vatengesi vanogona kubatsira zvikwata zvebasa kugara pamberi pezvinodiwa nevatengi nekuti ivo:

• gadzira kukwidziridzwa kunotyaira traffic, kutengesa, mibvunzo uye kudiwa kune vatengi ruzivo zvikwata
• ramba wakatarisisa maitiro evatengi, kazhinji uchizivisa izvo vatengi vachafarira kana vari kurasikirwa nekufarira, uye
• tarisa kubatanidzwa, nekuziva mazinga evatengi ekufarira uye chiitiko online uye kuburikidza nedzimwe nzira.

Saka shanda padhuze nechikwata chako chekushambadzira muna 2021 - kunyangwe chiri kungowana chigaro patafura yavo.

2. Kurukurai zvakanaka

Vanosvika zvikamu zviviri muzvitatu zvevatungamiri vane ruzivo rwevatengi vanoti vanorova maroadblock pamwedzi nekuti vanhu vavo nematurusi havataudzane sezvavanoda kuti vataure.

Vazhinji vanoti tekinoroji yavo yerutsigiro haibatanidzi nehunyanzvi hwedzimwe nzvimbo dzinoshandiswa nesangano ravo - uye vanowanzoda ruzivo kubva kunzvimbo idzodzo.

Ndichiri kudyara mune chaiyo otomatiki, mafambiro ebasa uye chatbots zvichabatsira kuvandudza matambudziko ekutaurirana, anongoshanda nemazvo kana vashandi vakadzidza tekinoroji uye kugara vachifambirana nazvo.

Saka sezvaunoronga bhajeti uye kuronga kutaura zvinobudirira gore rinouya, sanganisira nguva, zviwanikwa uye zvinokurudzira kuti vashandi varambe vari pamusoro pezvishandiso uye kugona kwavo.

3. Dhiraivha kukosha

Vatsvagiri vakawana rutsigiro rwevatengi uye ruzivo rwekuita vanozoda kubva pakuonekwa kuenda ku "nzvimbo yemutengo" kuenda ku "value driver."

Sei?Vanopfuura makumi mashanu muzana evatungamiriri vekutsigira vatengi vanoronga kuyera maitiro echikwata chavo pakuchengetedza vatengi nekuvandudza gore rinouya.Ivo vanozoratidza vashandi vavo vepamberi-mutsara vanochengeta vatengi vakavimbika uye kushandisa.

Ronga izvozvi kuunganidza data pamwedzi wega wega kuratidza basa rechikwata chako uye zvarinoita pakuchengetedza vatengi.Kuswedera kwaunokwanisa kuenzanisa kushanda nesimba uye yakaoma dhora rekuchengetedza mhedzisiro, zvakanyanya mukana wekuti uwedzere ruzivo rwevatengi ruzivo muna 2021.

4. Wana chatty

Vazhinji vatungamiri vane ruzivo rwevatengi vakagamuchira uye vakawedzera chatbot kushandiswa mumakore achangopfuura.Uye 60% yeavo vanoshandisa chatbots vanoti nguva yavo yekugadzirisa yave nani.

Machatbots mune yako sevhisi arsenal?Kana zvisina kudaro, inogona kunge iri smart investimendi yekuvandudza ruzivo rwevatengi uye kushandisa: 30% yevatungamiriri vanoshandisa chatbots vanoti chiyero chekugutsikana kwevatengi chakakwira.

Kopa kubva paInternet Resources