Mazhinji makambani eB2B haasi kupa vatengi kiredhiti yedhijitari yavanofanirwa - uye ruzivo rwevatengi runogona kunge rwuchikuvadza nekuda kwayo.

Vatengi vane ruzivo kunyangwe vari B2B kana B2C.Vese vanotsvaga online vasati vatenga.Vese vanotsvaga mhinduro online vasati vabvunza.Vese vanoedza kugadzirisa matambudziko online vasati vanyunyuta.

Uye vatengi veB2B vazhinji havasi kuwana zvavanoda.

Kwete kuchengeta nhanho

Muchokwadi, 97% yevatengi vane hunyanzvi vanofunga zvemukati-zvakagadzirwa zvemukati - sekuongororwa kwevezera uye nhaurirano dzeboka - zvinotendeseka kupfuura ruzivo rwunoiswa nekambani kunze uko.Asi, makambani mazhinji eB2B haapi maturusi epamhepo kuitira kuti vatengi vagone kupindirana.Uye vamwe veavo vanoita, havasi kufambirana nevamwe vavo veB2C.

B2B network haigone kushanda chaizvo seB2C imwe.Pakati pezvikonzero: Ikoko hakuna vatengi vakawanda vanopa.Chiyero chevatengi chekufarira uye hunyanzvi hwechigadzirwa cheB2C neB2B chakatosiyana.B2B chido chinowanzo shanda kupfuura B2C - mushure mezvose, mabhora ebhora uye kuchengetwa kwegore hazviwanzo kuunza manzwiro akafanana neanonoka-husiku tacos uye pepa rechimbuzi.

Kune maB2Bs, vatengi vanowanzoda ruzivo rwehunyanzvi, kwete anecdotes.Vanoda mhinduro dzehunyanzvi kupfuura kushamwaridzana.Vanoda kusimbiswa kupfuura hukama.

Saka B2B inogona sei kuvaka nekuchengetedza online network yevatengi inosimudzira ruzivo rwavo nekambani?

Chekutanga, usaedze kutevedzera B2C online zviitiko.Pane kudaro, zvivake zvichibva pazvinhu zvitatu zvakakosha zvinoonekwa nguva dzose muB2B masangano ane budiriro online network:

1. Mukurumbira

Nyanzvi dzinotora chikamu munharaunda dzepamhepo nekuda kwezvikonzero zvakasiyana pane vatengi.Ivo vanoshanda nekuti network inobatsira kuvakayavomukurumbira munharaunda yakakura yehunyanzvi.Vatengi vanowanzo fambiswa zvakanyanya nesocial network.

Vashandisi veB2B vanotarisa kudzidza, kugovana uye dzimwe nguva kuwana mabhenefiti ehunyanzvi kubva pakuva nhengo inoshanda yenharaunda yepamhepo.Vashandisi veB2C havafarire dzidzo.

Semuenzaniso, vaongorori vakagovana budiriro iyi: Kambani huru yeGerman software yakaona kusvetuka kukuru muchiitiko chemushandisi.Vashandisi vakapa vezera ravo mapoinzi mukutenda kune zvakanaka zvemukati uye ruzivo.Vamwe vatengi vakaenderera mberi nekucherechedza iwo mapoinzi mukunyorera basa mukati meindasitiri.

2. Kuwanda kwemisoro

Mafemu eB2B ane nharaunda dzakasimba dzepamhepo anopa huwandu hwakawanda hwemukati.Ivo havatarise pane zvigadzirwa zvavo kana masevhisi chete.Zvinosanganisira kutsvagisa, mapepa machena uye tsinhiro pazvidzidzo zvine chekuita nebhizinesi revatengi vavo.

Semuenzaniso, mupi wesoftware ane vanopfuura mamirioni maviri vashandisi vanoshanda, kazhinji inowanikwa nekubvumira vashandisi kuwedzera misoro kupfuura izvo zvakaonekwa nekambani zvinonakidza.Vatengi vanoshandisa chikuva kugovera ruzivo rwunovafadza uye runovabatsira.

Vatsvagiri vanoti iyo yakakodzera B2B yepamhepo nharaunda inobvumira vatengi kuve kutonga.

3. Vhura

Chekupedzisira, yakakura B2B dhijitari network haimire yega.Ivo vanobatana uye vanobatana nemamwe masangano uye network kuita kuti yavo isimbe uye inonyanya kubatsira kune vatengi.

Semuyenzaniso, yeEuropean transport system yakabatana nezviitiko, nzvimbo dzebasa uye masangano eindasitiri kusimudzira dhatabhesi rayo reQ&A, kubatanidza nzvimbo yepakati kune chero munhu anobatanidzwa kana anofarira indasitiri yezvekufambisa.Vashandi vanochengeta "masuo epamberi" (mapeji avo etiweki kana Q&A anotaridzika achienderana nenzvimbo dzemasangano avo), asi ruzivo rwuri kuseri kwegonhi rwakabatana kune vese vanobatana.Yakabatsira hurongwa hwekufambisa kusimudzira kubatanidzwa kwevatengi 35%.Ivo zvino vanowana uye vanopindura mibvunzo yakawanda kupfuura nakare kose.

Resource: Yakagadziriswa kubva kuInternet