Kushambadzira uye Sevhisi inoshanda kumativi akasiyana eakanyanya maoko-pachikamu chechiitiko chevatengi: kutengesa.Kana vaviri vacho vakashanda pamwe chete zvakanyanya, vaigona kutora kugutsikana kwevatengi kune yakakwirira.

Mazhinji makambani anorega Kushambadzira kuita chinhu chayo kuunza vatungamiriri.Ipapo Sevhisi inoita chikamu chayo kuchengeta vatengi vachifara uye vakavimbika.

"Achingoonekwa semadhipatimendi asina hukama pamativi akapesana ekutengesa, hapana humbowo hwekuti zvikwata zvekushambadzira nevatengi zviri kushanda sekuwedzera kweumwe neumwe," vanodaro vaongorori veSalesforce, iyo ichangobva kuburitsa chinyorwa chechishanu cheThe State of Marketing."Zvisinei, kushambadzira uye kurongeka kwesevhisi hazvisati zvasvika padanho repamusoro."

Imhaka yekuti makambani mazhinji anosunga Kushambadzira kune Kutengesa, uye Kutengesa kuSevhisi.Kuvabatanidza zvakananga pamwe chete ikozvino kunogona kubhadhara.

Heano nzvimbo ina uko Kushambadzira uye Sevhisi inogona kushanda pamwechete kuvandudza ruzivo rwevatengi:

1.Batira pamwe pasocial media

Zvikamu zviviri muzvitatu zvezvikwata zvekushambadzira zvinobatana nevatengi kubata social media, chidzidzo cheSalesforce chakawana.Izvi zvinoreva kuti vanogovana mabasa ekugadzira zvirimo uye kupindura kune vatengi kubvunza, zvinonetsa uye mhere-mhere.

Kwauri: Gadzira timu yevashambadziri uye sevhisi pros kuti mushande pamwe pasocial media.Service pros, vanopindura kune vatengi zuva rose, zuva rega rega richava nemazano pane izvo zvemukati vatengi vanoda zvichibva pamibvunzo nematambudziko avanonzwa.Vatengesi vanoda kutendera ma pros kuti vazive izvo zvavanoronga kuisa munharaunda, saka reps vanodzidziswa uye vakagadzirira kupindura kune chero mushandirapamwe.

2. Dzivirira mameseji kana nyaya dzamuka

Vangangoita 35% yevatengesi vanodzvinyirira mameseji kune vatengi vane nyaya dzakavhurika, dzirikuenderera mberi uye vari kushanda neSevhisi.Vatengi ivavo vatova panjodzi.Kuwana mameseji ekushambadza ivo vachishungurudzika kunogona kuita kuti vanyanye kugumbuka - uye kuita kuti vafambe.

Kwauri: Sevhisi inoda kugovera runyorwa zuva nezuva - kana kakawanda pazuva zvichienderana nezvinodiwa nevatengi vako - zvevatengi vane nyaya dzakavhurika.Kushambadzira kunoda kudhonza mazita avo uye kuonana kubva mukushambadzira mameseji kumatanho ese kusvika Service yasimbisa nyaya dzagadziriswa.

3. Vhura data

Zvizhinji zvekushambadzira uye zvikwata zvebasa zvinoshanda mumasilos, vachichengeta data ravo uye nekuishandisa kune emukati mabhenji uye zvirongwa zvekuvandudza.Vangangoita makumi mashanu neshanu muzana evashambadziri uye sevhisi pros vanogovana data pachena uye zviri nyore, Salesforce yakawanikwa.

Kwauri: Kushambadzira uye Sevhisi ichada kugara pamwe chete kutanga kugovera marudzi ese e data ravanounganidza nekushandisa.Ipapo dhipatimendi rega rega rinogona kusarudza izvo zvichave zvakakosha kwavari, kudzivirira kuwanda kweruzivo uye nekuziva kuti vanogona kufonera zvimwe gare gare.Uyezve, ivo vachada kuona kuti vangada kugamuchira sei data uye zvavanoronga kuita nayo.

4. Iva nezvinangwa zvakafanana

Ingangoita hafu yezvikwata zvekushambadzira uye zvesevhisi zvinogovana zvinangwa uye metrics, izvo zvinovasiya vachimhanya munzira dzakasiyana uye vachigadzira nzvimbo yezvinetso muchiitiko chevatengi.

Kwauri: Sezvo kugovana data, kurongeka kwemeseji uye kugovaniswa social media manejimendi inovandudza, Kushambadzira uye Sevhisi ichada kushanda pamwechete kumisikidza zvinangwa zvinoenderana nekugutsikana kwevatengi nekuchengetedza.

Kopa kubva paInternet Resources