Maitiro ekuita kuti proactive social customer service ishande zvirinani

OIP-C

Social media yakaita kuti basa revatengi rive nyore kupfuura nakare kose.Uri kushandisa mukana uyu kuti uwedzere kuvimbika kwevatengi?

Kuedza kwechinyakare kuita basa revatengi - senge FAQs, mabhesi eruzivo, zviziviso zveotomatiki uye mavhidhiyo epamhepo - zvinogona kuwedzera mwero wekuchengetedza vatengi kusvika pa5%.

Midhiya yemagariro inopa yakawedzera kugona kugara pamberi pezvinodiwa nevatengi, mibvunzo uye zvinonetsa.Inobvumira makambani kusvika kune vatengi (kana vangave vatengi) kana vataura zvakananga kana zvisina kunanga mhando, chigadzirwa kana kiyi izwi rine chekuita nebhizinesi.

Nekuteerera uye nekutarisa social media, vatengi vane ruzivo rwevashandi vane mikana yakawanda yekubatana nevatengi.Mikana yacho yakawanda: Inosvika makumi mana muzana ematweets ane chekuita nevatengi.Kunyanya, heino kuparara:

  • 15% inoitika nekuda kwezviitiko zvevatengi
  • 13% iri pamusoro pezvigadzirwa
  • 6% ndeye nezvesevhisi uye zvivakwa, uye
  • 3% inoenderana nekusagutsikana.

Hedzino nzira shanu dzepamusoro makambani anogona kuvandudza proactive service musocial media kusimbisa kuvimbika uye kuita vatengi vatsva:

1. Ona nyaya dzese

Nepo 37% yematweets ane hukama nevatengi, 3% chete yeavo vakaiswa neakakosha Twitter @ chiratidzo.Saka nyaya zhinji hadzibudisi pachena kumakambani.Vatengi vanotumira zvisina kunanga, uye zvinotora zvishoma kupfuura kutarisa kushandiswa kwechibato chako.

Twitter inopa mhinduro dzinogona kubatsira mutengi ruzivo rwevashandi kuwana yakawanda yakasefa data.Izvo zvichabatsira kutyaira nhaurirano dzevatengi zvichienderana nemazwi akakosha, nzvimbo uye mumwe mutauro uyo kambani inosarudza.

2. Ona dambudziko, govera kugadzirisa

Iwe unoziva kuti nguva dzose zviri nani kuudza vatengi nezvedambudziko vasati vazvizivisa kwauri.Midhiya yemagariro inopa ingangoita nzira inokurumidza kuzivisa vatengi nezvedambudziko.Zvinotonyanya kukosha, unogona kuvaudza kuti uri kuzvigadzirisa.

Shandisa yako social media kuvapo sehwamanda inorira kana paine nyaya dzinobata nhamba huru yevatengi.Kana watsanangura nyaya yacho, sanganisira:

  • zvauri kuita kuzvigadzirisa
  • yakatarwa nguva yekuzvigadzirisa
  • kuti vangabata sei munhu zvakananga nemibvunzo kana mhinduro, uye
  • zvavanogona kutarisira kana guruva ragadzikana.

3. Goverawo zvinhu zvakanaka

Social media ipuratifomu ine simba yekuzivisa ruzhinji kana pane chakaipa.Usazvione sechishandiso chine simba zvakaenzana pakupakurirana nhau dzakanaka neruzivo rwakakosha.

Semuenzaniso, PlayStation inogara ichitumira ruzivo rwakasiyana-siyana: zvinongedzo kune ruzivo rwakakodzera (rungangove rusingatombogadzirwa nekambani), kokero yekuona misangano yekambani nemavhidhiyo anodzidzisa.Uyezve, kana yangobatana nevatengi, PlayStation dzimwe nguva inodzokorodza zvinotaurwa nevatengi.

4. Tuso yokuvimbika

Rangarira Blue Light Specials?Kmart's flash kutengesa pazvinhu zvaidiwa nevatengi yaive mibairo yevatengi vakavimbika vanotenga muchitoro.Ivo vachiri kuzvishandisa online nhasi.

Iyo yakafanana mhando yemubairo weproactive inogona kuitika pasocial media.Isa makodhi makodhi kana zvakakosha zvinopihwa kwenguva pfupi.Kurudzira vatengi kuti vagovane nevamwe vatengi vanozojoinha yako social media inotevera.

5. Dzidzisa vatengi

Ratidza vatengi mashandisiro aunoita zvigadzirwa kana masevhisi ako zvirinani vasati vafinhwa kana kurasikirwa nechido.

Whole Foods inoita izvi nekugara ichitumira mazano ekubika zvirinani.Zvinosanganisira mabikirwo anogona kudhonzwa pamwe chete nezvigadzirwa zvavanotengesa.

Post Planner, iyo inobatsira vanhu kubata yavo social media account, ine anopfuura 600 mablog ezvinyorwa zvakatsaurirwa kudzidzisa vatengi nevateveri mashandisiro esocial media zvakanyanya.

 

Resource: Yakagadziriswa kubva kuInternet


Nguva yekutumira: Aug-25-2022

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