Denda iri rakarova musika weGerman wepepa, zvekushandisa muhofisi uye zvekunyora zvakaomarara.Mumakore maviri ekoronavirus, 2020 na2021, kutengesa kwakadzikira nemabhiriyoni maviri emaeuro.Pepa, semusika mukuru wepasi, rinoratidza kuderera kwakasimba nekuderera kwekutengesa kwe14,3 muzana.Asi kutengeswa kwehofisi nezvinhu zvechikoro, izvo zvanga zvichiri kukwira zvishoma denda risati rasvika, rakadonhawo nenhamba mbiri panguva yedenda.Midziyo yekunyorera yakafamba zvakafanana, kunyangwe zvinyoreso, mapenzura nemapenzura ane mavara pamwe chete nemavara ekugadzira nechoko zvakakwanisa kuwana nzvimbo mumusika uyu.

Kunyangwe hazvo mamiriro akakonzerwa nedenda ari kudzikira - zvirinani parizvino - mamiriro akajairwa eindastiri nekutengesa kwezvitoro zvinoramba zvichinetsa, uye zviri kuramba zvichiwedzerwa nehondo iri kurwiwa.

Online inoramba ichikura

Paavhareji, maGerman ega ega akashandisa 16.5 muzana zvishoma pane zvigadzirwa zvePBS pane 2016. Uye nekungotarisana nedenda, kuverenga kuri muchangobva kuburitswa "Industry REPORT bepa, Zvekushandisa muHofisi uye zvekunyora 2022 Zvisinei, denda rakaratidza kuve remberi. -kutarisa chinhu pasinei nekukanganisa kwayo.Nekudaro, coronavirus uye ikozvino hondo kunyanya ichiri kukanganisa mamiriro ekunze evatengi.Iyo frequency inodzikira mumaguta emukati inoramba ichionekwa, nepo online bhizinesi muindasitiri iri kuwedzera panguva imwe chete.mugove wemusika wakura kusvika pa22.6 muzana mumakore mashanu apfuura.Vatengesi uye vagadziri vakawanda vakasarudza nzira dzekutengesa dzeB2C panguva yedambudziko rekoronavirus.Chimiro chisina kutendeuka.

Cost pressure iri kuwedzera

Pamusoro pezvo, akawanda macheni ekupa anoramba akavhiringwa, uye iyo inochinja mutengo inotenderera iri kusimbisa kutengesa uye kurasikirwa kwemari kunoonekwa mumazhinji ezvigadzirwa.Nekuda kweizvozvo, purofiti yakazara uye nekudaro kugona kwekudyara kunoramba kuri kushoma.Nekune rimwe divi, maitiro ekushandura uye digitization zviri kuteverwa zvakanyanya.Pakati pezvimwe zvinhu, nekuti kutengeserana kureba kwakaratidza simba rayo remakwikwi pamberi uye panguva yedenda.2016 yakagadzira 2.5 bhiriyoni euros yekutengesa ine zvinyorwa zvePBS, kusvika 2021 kuwedzera kwekubudirira kunodarika gumi nemaviri muzana.

Asi chiito chinodiwa kwete chete padivi rekushambadzira, asiwo padivi rekutenga.Nekuda kwekunetsa kwekuwanikwa kwezvinhu zvekushandisa uye zvisingaverengeki mitengo yekutenga, mubatanidzwa wePBS brand indasitiri iri kushushikana nezveramangwana.Zvinonzi uri kutambudzika nekuwedzera pahurefu husina kumboitika.

Remangwana richave rakagadzikana

Pamusoro pekuita digitization, kusimba ndeimwe yemamwe mafambiro anoenderana nemusika ayo acharamba achipesvedzera mabhizinesi modhi uye assortments yePBS indasitiri mune ramangwana.Nechekare panguva yedenda, kudiwa kwemasevhisi anoenderera mberi kwakawedzera.Vatengi vakakumbira humwe hutano uye zvigadzirwa zvega.Ndosaka mutengesi wePBS akagadzirisa assortments zvinoenderana, kunyangwe kana nhamba dzekutengesa dzisiri kufamba nenzira imwe chete.Vemukati vanofungidzira kuti mari inogovaniswa yezvigadzirwa zvinogara iripo ingangoita 5 muzana uye inodarika gumi neshanu muzana.Nekudaro, hapana nzira yekutenderedza strategic inogoneka orientation.Ecological Forestry, semuenzaniso, inoita basa rakawanda mukutenga mapepa sekubviswa kwemafirimu epurasitiki.

Iyo nzira nyowani yekushanda iri kuratidza kuve kutyaira kwePBS uye indasitiri yehofisi yakazara.Kune Soennecken CEO Georg Mersmann, zvemhando yepamusoro zvemuhofisi "musika wakazara vanhu, kwete musika wekukura".Asi haasiye ega anoona mikana yekubatsirikana nekubatanidzwa kwemusika uko kunosanganisira.Retail uye indasitiri yakanangana nedhijitari-savvy mapoka anotariswa.

Resource: Yakagadziriswa kubva kuInternet