Uri kugadziridza ruzivo rwevatengi kupfuura nakare kose?Inogona kunge iri nguva yekufunga zvakare zano rako.Heino chikonzero.

Mukati memakore mashanu anotevera, 80% yemakambani akaisa mari mukugadzirisa zviitiko zvevatengi vanosiya zvavanoita nekuti vanonetsekana kubata data rese uye havawane kudzoka kwakakosha pakudyara.

Matambudziko ne personalization

“Mashandisirwo emari akakwirira anouya netarisiro huru,” vanodaro vatsvakurudzi vacho."Asi kudzoka pakudyara kwemunhu kunoramba kwakaoma kuverengera."

Imhaka yekuti kuedza kwakawanda kwemunhu kazhinji hakuenderane nenzvimbo dzinoyera ruzivo rwevatengi - seNet Promoter Score uye metric yekugutsikana kwevatengi.Saka zviwanikwa zvakakandwa pakuedza kwemunhu - senge yakanangwa email mishandirapamwe, kuputika kwesocial media uye akagadziridzwa ekutengesa mishandirapamwe - haigone kuverengerwa pamagumo emhedzisiro.

Maitiro ekuita kuti munhu aite basa, bhadhara

Asi usafunge kuti yave nguva yekukanda personalization kunze nepahwindo.Zvichiri zvakakosha kune ruzivo uye kuvimbika kwevatengi.

Nyanzvi dzeruzivo rwevatengi "dzinofanirwa kunge dzichiona kusarudzika sechinhu chinodiwa chekuchengetedza vatengi uye kukosha kwehupenyu hwese," anodaro Garin Hobbs, director wezvekutengesa zvine hungwaru."Kunenge kwese kwekuvandudza kwaunosuma kune yako mutengi ruzivo kungangounza kukwidziridzwa kwekutanga mukuita, nekuda kwekuti itsva."

Kubheja kuri nani: “… Rambira nazvo uye ramba uchigadzira,” Hobbs anodaro."Kuita zvemunhu kunofanirwa kutariswa sekukosha kune ruzivo rwakakwana rwemutengi, pane kuyerwa sechinhu chekuita-padanho remushandirapamwe.Kubudirira kwemakwikwi uye kukura kwakasimba kunoita senge yakanaka ROI mumusika unogara wakazara vanhu. "

Vatsvagiri vaGartner vanobvuma: Dzokera kune izvo zvekutanga nekuedza kwemunhu, vanodaro.

Makiyi mashanu:

• Gadzira zano rakajeka rekugadzirisa chiitiko.Zvakawanda kupfuura kuronga nhevedzano yeemail kune vatengi vanotenga chimwe chigadzirwa.Nzwisisa waunoda kutanga hukama hwehupenyu hwese - vatengi vane mukana wepamusoro - uye nei zvakakosha.
• Ipa dzimwe sarudzo.Vatengi vanoda ruzivo rwemunhu uye kuburikidza nefomati iyozvakanyanya kuvaitira.Saka kupa mamwe machaneti uye kuvabvumira kuti vasarudze yakaringana chiteshi (ma) ekutaurirana inofanirwa kuve yakakosha muhurongwa hwako hwemunhu.Iyo meseji inogona kunge yakafanana, asi inoda kuwanikwa kuburikidza nechiteshi chavanosarudza.
• Gadzira (kana kuvandudza) mafaera evatengi.Wana mapindiro kubva mukutengesa, kushambadzira uye sevhisi pane wavanoshanda naye zvakanyanya uye izvo izvo mhando dzevatengi vanoda.
• Ramp up self-service.Pfungwa dzevatengi vazhinji dzechiitiko chemunhu ndechimwe chisingafanire kusanganisira vamwe vanhu!Ivo vanoda kuwana, mhinduro uye kugona kubata maakaundi avo panguva dzakavaitira.Izvo zvinoda for robust self-service platform.Iwe unoda nzvimbo dzakachengetedzwa dzinosanganisira dzemazuva ano FAQs, mirairo yevhidhiyo, nhanho-ne-nhanho kugadzirisa matambudziko, uye kutenga, kutevera uye nhoroondo yeakaunti kugona.
• Unganidza uye shandisa mhinduro dzevatengi nguva dzose.Iwe unogona kuvandudza uye kushandura yakasarudzika mutengi ruzivo nekutsvaga izvo vatengi vanofarira, kuvenga, kuda uye kutarisira nguva dzose.Izvo hazvigone kuitwa neongororo dzepamhepo chete.Gara uchiunganidza ruzivo kubva kune vanotengesa uye sevhisi pros vanobatana nevatengi mazuva ese.Dzokera kune zvakanaka, zvechinyakare zvinotarisisa mapoka.

Resource: Yakagadziriswa kubva kuInternet