Vazhinji vedu tinoshandisa injini dzekutsvaga kutsvaga webhusaiti iyo inobatsira kune rimwe dambudziko kana kupa chigadzirwa chatinoda.Ndicho chikonzero nei zvakakosha kuti mawebhusaiti awane yakanaka yekutsvaga chinzvimbo.Pamusoro pekutsvaga injini optimization (SEO), organic yekutsvaga zano, kune zvakare SEA.Verenga pano kuti uzive kuti izvi zvinorevei chaizvo.
Chii chinonzi SEA?
SEA inomirira kutsvaga injini advertising, inova nzira yekutsvaga injini yekutsvaga.Zvinowanzo sanganisira kuisa mavara ads pamusoro, pazasi kana padivi pezvawanikwa zvekutsvaga paGoogle, Bing, Yahoo nezvimwe.Ratidza mabhana pane wechitatu-bato mawebhusaiti zvakare anowira pasi peSEA.Vazhinji vashandisi vewebhusaiti vanoshandisa Google Ads kune izvi nekuda kwehutongi hweGoogle mumusika weinjini yekutsvaga.
SEA uye SEO zvakasiyana sei?
Imwe yemisiyano mikuru pakati peSEA neSEO ndeyekuti vashambadziri vanofanirwa kugara vachibhadhara SEA.Nokudaro, kushambadzira kwekutsvaga kwekutsvaga ndekwezviyero zvenguva pfupi.Makambani anosarudza pachine nguva pamashoko akakosha anofanirwa kukonzeresa kushambadzira kwavo.
SEO, kune rumwe rutivi, inzira yenguva refu iyi inotariswa pane zviri mukati mekutsvaga kwehupenyu uye kuwana yakanyanya kunaka chinzvimbo mune yekutsvaga injini mhinduro.Injini yekutsvaga algorithms inoyera mushandisi-ushamwari hwewebhusaiti, semuenzaniso.
SEA inoshanda sei?
Chaizvoizvo, SEA inosanganisira kunanga mamwe mazwi akakosha.Izvi zvinoreva kuti vashandisi vewebhusaiti vanofanosarudzira mazwi akakosha kana makiyi musanganiswa ayo ad yavo inofanirwa kuoneka.
Kana munhu angangove mutengi anobva adzvanya pane yavo ad uye oendeswa kune inodiwa peji, webhusaiti webhusaiti (uye mushambadzi mune ino chiitiko) anobhadhara muripo.Hapana muripo wekungoratidza ad.Pane kudaro, modhi yeMutengo Pakudzvanya (CPC) inoshandiswa.
NeCPC, iyo yakanyanya kukwikwidza yezwi rakakosha, inokwira mutengo wekudzvanya.Pachikumbiro chese chekutsvaga, injini yekutsvaga inofananidza CPC uye mhando yemazwi akakosha nemamwe ese ads.Iyo yakanyanya CPC uye mhando yemhando zvinobva zvawedzerwa pamwechete muauction.Iyo shambadziro ine yakakwira zvibodzwa (ad chinzvimbo) inoonekwa pamusoro pezviziviso.
Pamusoro pekuiswa chaiko kwechiziviso, zvisinei, SEA inodawo kumwe kugadzirira nekutevera.Semuenzaniso, zvinyorwa zvinofanirwa kunyorwa uye kugadziriswa, bhajeti yakatemwa, zvirambidzo zvedunhu zvinoiswa uye mapeji ekumhara akagadzirwa.Uye kana kushambadzira kwakaiswa kusashanda sezvaitarisirwa, matanho ese anofanira kudzokororwa.
Ndezvipi zvinobatsira zveSEA?
SEA kazhinji inzira yekudhonza kushambadzira.Vanogona vatengi vanokwezvwa kuburikidza nemavara ads, semuenzaniso, nekukwezva kune zvavanoda.Izvi zvinopa SEA mukana wakakosha pamusoro pedzimwe nzira dzekushambadzira: vatengi havatani kushatirwa uye vanoda kudzvanya kure.Sezvo kushambadza kunoratidzwa kunoenderana nerimwe kiyi izwi, mutengi anogona kuwana mhinduro yakakodzera pane yakasimudzirwa webhusaiti.
Kushambadza kweinjini yekutsvaga kunoitawo kuti zvive nyore kune vashambadzi kuyera uye kuongorora kubudirira uye kugadzirisa pazvinoda.Pamusoro pekuva nekukasira kuwana ruzivo rwekubudirira kunooneka, vashambadziri vanowana kusvika kwakakosha uye kugamuchirwa kwakanyanya pakati pevatengi.
Ndiani anofanira kushandisa SEA?
Saizi yekambani kazhinji haisi chinhu mukubudirira kweSEA mushandirapamwe.Mushure mezvose, SEA inopa mukana wakakura wemawebhusaiti ane hunyanzvi zvemukati.Tichifunga kuti kushambadzira kweinjini yekutsvaga kunoshanda sei, mutengo wekudzvanya pane ad unotarwa nemakwikwi, pakati pezvimwe zvinhu.Naizvozvo, kushambadza pane niche misoro inogona kuiswa zvakachipa pane yekutsvaga injini zvichienderana neshoko rakakosha.
Kana vatengesi kana vagadziri muindasitiri yemapepa nekunyora vachitanga kushandisa SEA, chinhu chinonyanya kukosha kuyeuka ndechekuti kushambadzira kweinjini yekutsvaga kunofanirwa kutariswa pane pane purofiti inofanira kuitwa, kunyanya pakutanga.Semuenzaniso, ivo vane sarudzo yekutanga kudzikamisa kushambadza kune yavo huru chigadzirwa kana sevhisi.
Resource: Yakagadziriswa kubva kuInternet
Nguva yekutumira: Jun-08-2022
