Chero ani anoshanda muchikamu chesocial media anoziva kuti iri kuramba ichichinja.Kuti urambe uchifambirana nenguva, takatsanangura akanyanya kukosha emagariro media e2023.

Chaizvoizvo, mafambiro ezvemagariro ehumbowo hwezviri kuitika uye shanduko mukushandiswa kwesocial media.Zvinosanganisira, semuenzaniso, zvitsva zvinoshanda, zvakakurumbira zvemukati, uye shanduko mumaitiro ekushandisa.

Kana makambani nemhando vakaregeredza maitiro aya, vanogona kupotsa vateereri vavo uye votadza kuparadzira meseji yavo zvinobudirira.Nekune rimwe divi, nekutarisisa maitiro matsva, makambani nemhando dzemhando dzinoona kuti zvirimo zvinoramba zvine chekuita uye zvichikwezva uye kuti ivo vanokwanisawo kugadzirisa zvinobudirira vateereri vavanoda.

Trend 1: Nharaunda manejimendi yemhando yakasimba

Nharaunda manejimendi ndiko kuchengetedza uye kutonga kwechiratidzo kana hukama hwekambani nevatengi vayo.Izvi zvinosanganisira zviitiko zvakaita sekupindura mibvunzo uye kutonga mukurumbira wekambani online.

Gore rino, zvakare, hutungamiri hwenharaunda hwakakosha nekuti hunobvumira makambani kuvaka hukama hwakasimba uye hwakanaka nevatengi vavo, izvo zvinovabatsira kuti vawane kuvimba kwavo uye kuvimbika.

Kutonga kwakanaka kwenharaunda kunobvumirawo mabhizinesi nema brand kuti vapindure nekukurumidza kumatambudziko nezvichemo uye kuzvigadzirisa vasati vawana mukana wekuita nyaya hombe.Inopawo makambani uye mabhureki mukana wekuunganidza mhinduro kubva kune vatengi uye nekuibatanidza mukugadzira kwavo chigadzirwa uye nzira yekushambadzira.

Maitiro 2: Iyo 9:16 vhidhiyo fomati

Mugore rapfuura, zviri kuwedzera kujeka kuti makambani nevapesvedzera vari kukukurwa kubva pamifananidzo-chete zvemukati uye kune zvimwe zvevhidhiyo zvemukati.Uye iyo 9:16 vhidhiyo fomati inoita basa rakakosha mune zvese izvi.Iyo yakareba vhidhiyo fomati iyo yakagadziridzwa zvakanyanya kune nharembozha.Iyo fomati inoratidzira chimiro chemushandisi kana akabata mbozhanhare uye inobvumira vhidhiyo kuti ionekwe yakazara pasina kutenderedza mudziyo.

Iyo 9:16 vhidhiyo fomati iri kuwedzera kuve yakakurumbira fomati pasocial media seTikTok uye Instagram.Inobvumira kuoneka kukuru munhau dzekudya uye inowedzera mukana wekuti vhidhiyo yacho ionekwe nekugovaniswa nevashandisi.Izvi zvinonyanya kukonzerwa neruzivo rwemushandisi zviri nani, sezvo vhidhiyo ichizadza skrini yese yefoni uye inokwevera kutarisa kwemushandisi kwairi.

Maitiro 3: Zviitiko zvinonyudza

Makambani anoda kugonesa vashandisi vawo kuti vawedzere kupindirana uye kunyudzwa mune zvavo zvemukati kuburikidza nesocial media.Izvi zvinogona kuitwa neaugmented reality (AR), semuenzaniso: AR inobvumira vashandisi kuronga zvemukati zvedhijitari munyika chaiyo, ichigonesa kudyidzana kwakadzama nezvigadzirwa kana mabhureki.

Kana kuti inogona kuitwa neiyo chaiyo chaiyo (VR): VR inobvumira vashandisi kunyudzwa uye kupindirana munzvimbo yakazara yedhijitari.Inowanzo shandiswa kugonesa zviitiko zvinonyudza zvakaita sekufamba, zviitiko zvemitambo kana mafirimu.

Maitiro 4: Mavhidhiyo epamoyo

Mavhidhiyo epamoyo anoenderera mberi ari maitiro makuru muna 2023 nekuti anobvumira mabhizinesi kuti adyidzane nevateereri vavanoda nenzira yechokwadi uye isina kusefa.Ivo vanopa nzira yekugovana ruzivo nezve kambani kana mhando uye kubatana zvakananga nevaoni.

Mavhidhiyo epamoyo anofarirwawo nekuti anotendera zvemukati kugovaniswa munguva chaiyo, zvichiita kuti zvive zvakanyanya kune vateereri vanonangwa.Vanowedzera kudyidzana kwevashandisi uye kubatanidzwa, sezvo vashandisi vachikwanisa kubvunza mibvunzo uye kutaurirana zvakananga nekambani kana mhando.

Mavhidhiyo epamoyo akanakirawo kugadzira zviitiko zvakakosha sezviziviso zvechigadzirwa, Q&A zvikamu, maworkshop, uye zvimwe zvinodyidzana zvemukati.Vanobvumira makambani nemhando kuti vatore meseji yavo zvakananga kune vateereri vanotarisirwa uye kuvaka hukama hwakadzama.

Maitiro 5: TikTok seimwe yeanonyanya kukosha pasocial media mapuratifomu

TikTok yave yakakurumbira chikuva mumakore achangopfuura.Gore rino, hazvigoneke kuti mabhizinesi asashandise TikTok zvakare, sezvo huwandu hwevashandisi vanoshanda hwakura kusvika vanopfuura bhiriyoni imwe.

TikTok inoshandisa algorithms anoshanda kwazvo anobvumira vashandisi kuwana mavhidhiyo anoenderana nezvavanofarira, kuve nechokwadi chekushandisa kwenguva refu pachikuva.

Zvichakadaro, hachisi chizvarwa chechidiki chete chiri kushandisa TikTok, asi zvakare, kuwedzera, chizvarwa chekare.Chimwe chikonzero ndechekuti TikTok ipuratifomu yepasirese, inobvumira vashandisi kuwana uye kugovera zvirimo pasi rese, izvo zvinoita kuti chikuva chakasiyana uye chinonakidza.

TikTok yakabuda seimwe yeanonyanya kufarirwa social media mapuratifomu mumakore achangopfuura, ichipa mabhizinesi uye mhando nzira dzekukurumidza uye dziri nyore dzekushambadza nekudyidzana nevateereri vavanovavarira.

Resource: Yakagadziriswa kubva kuInternet