Munyori Karen Lamb akanyora, “Gore kubva zvino, unoshuva kuti dai watanga nhasi.”Ipfungwa dzekutanga dzinokura nekukurumidza dzakatora kune ruzivo rwevatengi.Uye chero sangano rinoda kuvandudza ruzivo rwevatengi richada kuitora, zvakare.

Kana iwe uri kufunga nezve kusimudzira ruzivo rwevatengi, mira kufunga uye tanga kuita nhasi.

Matangiro anofunga nezve, kushandisa uye kugamuchira nzira dzebasa revatengi ari kukurumidza kukura uye kubudirira kupfuura masangano evezera ravo, maererano netsvagiridzo kubva kuZendesk.

Tsvagiridzo iyi ine zvinokonzeresa kune ese mabhizinesi kunyangwe iwe uri wekutanga kana ngano muindasitiri yako: Kuisa mari mune iri nani ruzivo rwevatengi kunovandudza bhizinesi.

"Zviri muropa kukoshesa chigadzirwa chako pakutanga kwerwendo rwako rwekutanga, asi kwete kufunga nezvekuti unotengesa sei kana kutsigira vatengi vako," akadaro Kristen Durham, mutevedzeri wemutungamiri wezvekutanga kuZendesk."Tinoziva kuti CX inobata zvakananga kuvimbika kwevatengi nekuchengetedza, uye kunyangwe iwe uri wekutanga-muvambi, serial muzvinabhizimusi, kana mutungamiri wetsigiro yevatengi ari kutsvaga kuvandudza mashandiro ebhizinesi, data redu rinoratidza kuti nekukurumidza kwaunoisa vatengi pakati pezvirongwa zvako, nokukurumidza unenge uchizvigadzirira kubudirira kwenguva refu.”

Nyaya dzekubudirira dzine chinhu chimwe chete dzakafanana

Vatsvaguri vakawana kuwanda kwenyaya dzekubudirira kwekutanga kune chinhu chimwe chete chakafanana: Makambani akatora yakanyatso kutenderedzwa, yakawanda-chaneli nzira yebasa revatengi nerutsigiro kubva pakutanga.

Ivo havana kuzvibata sekunge vafunga, rimwe dhipatimendi kana chete reactive basa.Panzvimbo iyoyo vakabika ruzivo rwevatengi mumabasa kubva pakuenda, vakabatanidza vazhinji - kana vasiri vese - vanhu uye vaishingairira kupa rwendo rwakakura rwevatengi.

"Vatengi vauya kutarisira zvakawanda kubva kumakambani, zvisinei nehukuru hwavo, zera, kana indasitiri," akadaro Jeff Titterton, mukuru wezvekushambadzira kuZendesk."Kuve nekusiyanisa rutsigiro rwevatengi kunogona kuve mutsauko pakati pekutadza kuyera uye kuve yakabudirira, inokurumidza-kukura" sangano.

4 nzira dzekuvandudza chiitiko chero kupi

Kunyangwe iwe uri wekutanga, kambani nyowani kana sangano rinoda kuvandudza ruzivo rwevatengi, heano mazano kubva kune ekutanga akazviita zvakanaka:

1.Ita nguva-chaiyo, rubatsiro rwemunhu chinhu chakakosha.Iwo akanyanya kubudirira ekutanga - ma Unicorns muchidzidzo - akagamuchira nzira dzepamoyo kunyangwe nekukurumidza kupfuura mamwe makambani matsva.Vakaisa mari muvanhu uye tekinoroji kubata online chat uye mafoni kuti vape vatengi nekukurumidza, ruzivo rwemunhu.

2.Iva apo vatengi vari muhupenyu hwavo hwezuva nezuva.Vatengi vari kuwedzera pasocial media uye vanoda kuita zvinopfuura kushamwaridzana neshamwari uye mhuri ivo vachipuruzira nekutumira.Kuti uvandudze ruzivo rwevatengi, usangove nesocial media kuvapo.Iva anoshingaira uye reactive pasocial media chiteshi.Tumira zuva nezuva uye - kana usingakwanise kuvapo nguva dzese - chengetedza maawa kana mapros ebasa evatengi aripo kuti apindure mukati memaminitsi ekutumira kwevatengi uye/kana kubvunza.

3.Beef up the FAQs.Vatsvagiri vakakurudzira maFAQ uye nzvimbo dzekubatsira yepamhepo dzine zvinyorwa makumi matatu uye/kana mhinduro dzakatumirwa.Chinonyanya kukosha, avo makumi matatu (50, 70, nezvimwewo) vanoda kufambirana nenguva.Itai kuti ive basa rechikwata kana remunhu kukorokoza zvinyorwa pamwedzi wega wega kuti uve nechokwadi chekuti ruzivo rwazvino chete rwakatumirwa.

4.Set uye usangane nemhinduro yakasimba uye nguva dzekugadzirisa.Vatsvaguri vakakurudzira nekukurumidza, otomatiki mhinduro, kuziva online kana email mamero.Kubva ipapo, maitiro akanakisa ndeekupindura wega mukati memaawa matatu uye kugadzirisa mukati memaawa masere.Zvirinani, ita kuti vatengi vazive kuti uri kushanda pakugadzirisa mukati memaawa masere uye pavanogona kutarisira kunzwa kubva kwauri zvakare.

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