Nei personalization yakakosha kune makuru evatengi zviitiko

Personalized-customer-experiences

 Kugadzirisa dambudziko chairo chinhu chimwe, asi kuzviita nemafungiro emunhu inyaya yakasiyana zvachose.Munzvimbo yebhizinesi yakawandisa yanhasi, budiriro chaiyo iri mukubatsira vatengi vako nenzira imwechete yaungabatsira nayo shamwari yako yepedyo.

Kuti urarame munzvimbo yebhizinesi yekucheka-huro uko kudzoreredza vhiri kunoratidzika kunge isiri nyaya, iwe unofanirwa kufunga kunze kwebhokisi.Uye, dzimwe nguva, zvinogona kunge zviri nyore sekutarisa ruzivo rwemutengi rwaunopa uye nekuchikwenenzvera nekusimudzira kubatana kwevanhu uye matekinoroji ezvino aripo.

Personalization inobatsira kutarisira zvinodiwa

Kutora nguva yekugadzira ma profiles evatengi kungangove musimboti wehukuru hwevatengi ruzivo nemaitiro ega.

Mazuva ekutenga pasina Indaneti kwainyanya kutyaira aenda kare.Vanhu vakawanda vari kupedza nguva vachitsvaga pamhepo chinhu chepamba chavakaona mukutengesa kweTV kana muunganidzwa wembatya dzekutandarira izvo zvakashambadzwa zvakanyanya pasocial media.Izvi zvinokurudzira mabhizinesi kuti ajairane nehukuru hwekudiwa mavhoriyamu uye kuendesa zvinoenderana.

Zvido uye mareti ezvakatengwa zvigadzirwa zvakasanganiswa mumawebhusaiti emakambani anobatsira kuwana data rakawanda nezve tarisiro.Pamusoro pekupa kune algorithms, zvishandiso zvinoita kuti vatengi vadzoke.

Kudzivirira "kuomarara mitezo" kunokonzerwa nesarudzo dzisingaverengeke, mabhizinesi anofanirwa kuita kurudziro yemunhu uye zviitiko.Nekuda kwekukurumidza kukura kwakadzika tekinoroji yekudzidza, ikozvino zvave nyore kupfuura nakare kose kushandisa data sezwi remutengi.

Iyo meseji yakajeka: Edza nemafunnel meseji uye masocial media zviziviso zvinounzwa panguva chaiyo, uye iwe unozomira kunze kwechaunga.

Kuita zvemunhu kunovaka kuvimba kusingaputsike

Mhedzisiro yakatwasuka yechiitiko chemutengi chakapihwa kune wese munhu ndiyo yekutanga kuvimba.Paunotarisa kupfuura mitengo yekushandura, unotanga kuona izvo vatengi vako vanoda uye izvo zvinovatadzisa kuzvigamuchira.

Iwe unogona kuenda kusvika pakutsvaga kuti zvibodzwa zvavo zvekupedzisira ndezvipi - neiyi nzira iwe unozokwanisa kugadzirisa yako kupa zvakanyanya.

Nekuratidza kufarira kwako kwechokwadi kubatsira vamwe, unogadzira nzvimbo yakachengeteka yekuti vagovane matambudziko avo newe.Iko kubatanidzwa kunobva kwashanduka kuita hukama hwakasimba nekubatana kwemanzwiro, izvo zvinozotungamira mukugutsikana kwevatengi uye kutengesa.

Basa reRunako muenzaniso wekutanga werunako rwekutanga maitiro ayo emunhu - mubvunzo wepamhepo unotarisana nebvudzi - wakavavimbisa nzvimbo inotapira pakati pemakambani anovimbisa nhasi.Kunyangwe chinangwa chevatengi ndechekusimbisa magumo avo akapatsanurwa, kunyorovesa scalp kana kutsanangura ma-curls ekugadzirisa, vatengi vanogona kuwana chigadzirwa chinosangana nezvavanoda.Zvakaguma nei?Vanofara vatengi vari kusarudza nemoyo unoda kunyoresa kune marongero epamwedzi emhando mukuchinjana nesevhisi yemunhu.

Wina kuchengetedza uye kuvimbika

Iko hakuna zano rinoshanda pakugadzira yakavimbika vatengi base seyako.

Nekuita kuti vatengi vazive kuvatenda kwako kuburikidza nekupa zvidzikiso zvezuva rekuzvarwa, zvinyorwa zvekutenda zvakanyorwa nemaoko uye matikiti ekupinda muchivande, uri kuzvigadzirira kubudirira kwenguva refu.Izvi zvinoita sezvidiki ma gestures zvinoenda kure kure kupa vatengi chikonzero chekugara.

Ongororo yakaitwa neBCG yakawana kuti makambani akagashira munhu ane mukana wekuwedzera mari yaanowana ne10%.Izvi zvinobva pakuwedzera kwenhamba yevatengi vakavimbika vakarambira nemabhizinesi zvisinei nekuonekwa kwemamwe mabhureki eutsva pakatarisana.

Kuva neboka rinotsigira revanhu vari kungofarawo pamusoro pechigadzirwa chitsva chakatangwa sezvauri zvakakosha kurema kwayo mugoridhe.Vachaparadzira shoko pasina iwe kushandisa zviuru pakushambadzira.Iine yakazvipira fan base, kambani yako inogona kurova vakwikwidzi.

Iva munhu-yakatarisana neiyo 'iyo' chinhu

Salesforce yakaratidza vatengi vanotarisira kupihwa zvakakosha zvigadzirwa nemasevhisi vasati vatombosangana nekambani.Izvi zvinogona kuisa dambudziko pamhando dzaive dzisingape mhinduro dzakagadzirirwa kare.

Asi hazvifaniri kudaro.Iwe unogona kukohwa mabhenefiti ekupa zvigadzirwa zvemunhu uye masevhisi pasina kupira zano rekambani yako.Pane kudaro, ita kuti kusarudzika kuve chikamu chayo, uye mhedzisiro yacho haizokusiye wakamirira.

Iwe unogona kuwedzera kubatanidzwa kunogadzirwa kubva kune yakanyatso curated curated mutengi ruzivo.Vatengi vanozonyengetedzwa kubhadhara mutengo webasa rakatanhamara, iro, rinozotungamira kune yakakwira mari.Uye iwe uchawana vatengi vakavimbika vanozounza zvishoma nezvishoma kukosha kune kambani yako.

 

Resource: Yakagadziriswa kubva kuInternet


Nguva yekutumira: Aug-10-2022

Tumira meseji yako kwatiri:

Nyora meseji yako pano uye titumire kwatiri